FAQ Schema Generator Guide: FAQPage JSON-LD, Where It Still Helps in 2026

FAQPage is schema.org structured data that tells search engines "this page contains a list of questions and answers". It is easy to write; the important part is setting the right expectations first.

Reality check: FAQ rich results shrank

Is it still worth adding? Yes, for different reasons: it makes the Q&A structure explicit for search engines and AI assistants parsing the page, and writing a real FAQ forces you to answer the questions users actually have, which improves the content itself.

Correct JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Do you ship to Canada?",
      "acceptedAnswer": { "@type": "Answer", "text": "Yes. Orders to Canada ship within 2 business days." }
    },
    {
      "@type": "Question",
      "name": "What is the return window?",
      "acceptedAnswer": { "@type": "Answer", "text": "You can return unused items within 30 days of delivery." }
    }
  ]
}
</script>

• Every question and answer in the markup must be visible on the page with the same text.
• Use it only for FAQs answered by the site; user-submitted answers (forums) should use QAPage.
• No advertising copy or questions unrelated to the page.
• It can go anywhere in the HTML; head or the end of the body are common.

Validate after publishing

• Check syntax with Google's Rich Results Test or the Schema Markup Validator.
• Watch the Enhancements reports in Search Console for errors.
• Keep the JSON valid: matching quotes, commas and brackets; unescaped double quotes inside answers are the usual culprit.